The starting point for all Susanna’s projects is almost always based on well researched market knowledge of a specific customer base, a popular book format or particular subject area. The publishing category of ‘gift books’ has become a major area of sales growth for many general and specialist publishers and it becomes increasingly difficult to be original, innovative and retain or gain market share. However, awareness of the competition is the spur to originality for Susanna however oversubscribed a subject area might be.  Even the commission to produce a Baby Names book, a reference area already so well catered for, produced with Susanna’s treatment, a bestseller. A fresh approach, an original format and an innovative design can give even the most pedestrian idea great sales potential.

The small efficient team at Susanna Geoghegan ensures that overheads and therefore prices are kept to a minimum and communication steamlined.  Working with authors, editors and designers who all have years of experience means that even the most testing of schedules are achieved – small is definitely beautiful in that respect.